Jetson
Oct 31, 02:19 AM
Research in the US has found that songs get stuck in our heads because they create a "brain itch" that can only be scratched by repeating the tune over and over.
In Germany, this type of song is known as an "ohrwurm" - an earworm - and typically has a high, upbeat melody and repetitive lyrics that verge between catchy and annoying.
Songs such as the Village People's YMCA, Los Del Rio's Macarena, and the Baha Men's Who Let The Dogs Out owe their success to their ability to create a "cognitive itch," according to Professor James Kellaris, of the University of Cincinnati College of Business Administration.
"A cognitive itch is a kind of metaphor that explains how these songs get stuck in our head," Professor Kellaris told BBC World Service's Outlook programme.
"Certain songs have properties that are analogous to histamines that make our brain itch.
"The only way to scratch a cognitive itch is to repeat the offending melody in our minds."
'Insidious and blatant'
Professor Kellaris has presented the early results of his earworm research at a conference on Consumer Psychology.
He said that virtually everyone suffered from a cognitive itch at one time or another.
"Across surveys I found that from 97% to 99% of the population is susceptible to earworms at some time," he stated.
"But certainly some people are more susceptible than others. Women tend to be more susceptible than men, and musicians are more susceptible to them than non-musicians."
The research is of particular interest to both the pop industry - looking to boost sales - and to advertisers, who often use jingles to get their brand name stuck in the head of listeners.
"For both advertising purposes and pop music purposes, you want something that once heard is not forgotten quickly or easily," explained jingle writer Chris Smith, adding that a good earworm was "Insidious - and often quite blatant".
"One of the key elements of an earworm is repetition," he said.
"If you have something with a lot of varied content, it's not so easily assimilated.
"So really, I would have thought that for practical purposes an earworm is really something that people can take on very quickly and then reproduce while walking down the street, much to everybody else's annoyance."
Clearing the mind
Even the greatest musicians had suffered with earworms, Mr Smith said.
Mozart's children would "infuriate" him by playing melody and scales on the piano below his room - but stopping before completing the tune.
"He would have to rush down and complete the scale because he couldn't bear to listen to an unresolved scale," Mr Smith related.
Professor Kellaris said that his research had shown that there was, however, no standard for creating an earworm - people could react differently to different tunes.
"I compiled a top 10 list of earworms in the US, but the number one item is simply the category 'other' - which means that any tune is prone to become an earworm," he said. "It's highly idiosyncratic."
And he added that there was also no guaranteed way of ever getting the song off the brain.
"Replacement strategies rarely work, because as we search our memories for a replacement tune, we're likely to come up with another earworm," he admitted.
"Some people swear by completion strategies - if you listen through a piece in its entirety, some times that will make it go away."
Story from BBC NEWS:
http://news.bbc.co.uk/go/pr/fr/-/2/hi/science/nature/3221499.stm
Published: 2003/10/29 14:50:11 GMT
� BBC MMIII
In Germany, this type of song is known as an "ohrwurm" - an earworm - and typically has a high, upbeat melody and repetitive lyrics that verge between catchy and annoying.
Songs such as the Village People's YMCA, Los Del Rio's Macarena, and the Baha Men's Who Let The Dogs Out owe their success to their ability to create a "cognitive itch," according to Professor James Kellaris, of the University of Cincinnati College of Business Administration.
"A cognitive itch is a kind of metaphor that explains how these songs get stuck in our head," Professor Kellaris told BBC World Service's Outlook programme.
"Certain songs have properties that are analogous to histamines that make our brain itch.
"The only way to scratch a cognitive itch is to repeat the offending melody in our minds."
'Insidious and blatant'
Professor Kellaris has presented the early results of his earworm research at a conference on Consumer Psychology.
He said that virtually everyone suffered from a cognitive itch at one time or another.
"Across surveys I found that from 97% to 99% of the population is susceptible to earworms at some time," he stated.
"But certainly some people are more susceptible than others. Women tend to be more susceptible than men, and musicians are more susceptible to them than non-musicians."
The research is of particular interest to both the pop industry - looking to boost sales - and to advertisers, who often use jingles to get their brand name stuck in the head of listeners.
"For both advertising purposes and pop music purposes, you want something that once heard is not forgotten quickly or easily," explained jingle writer Chris Smith, adding that a good earworm was "Insidious - and often quite blatant".
"One of the key elements of an earworm is repetition," he said.
"If you have something with a lot of varied content, it's not so easily assimilated.
"So really, I would have thought that for practical purposes an earworm is really something that people can take on very quickly and then reproduce while walking down the street, much to everybody else's annoyance."
Clearing the mind
Even the greatest musicians had suffered with earworms, Mr Smith said.
Mozart's children would "infuriate" him by playing melody and scales on the piano below his room - but stopping before completing the tune.
"He would have to rush down and complete the scale because he couldn't bear to listen to an unresolved scale," Mr Smith related.
Professor Kellaris said that his research had shown that there was, however, no standard for creating an earworm - people could react differently to different tunes.
"I compiled a top 10 list of earworms in the US, but the number one item is simply the category 'other' - which means that any tune is prone to become an earworm," he said. "It's highly idiosyncratic."
And he added that there was also no guaranteed way of ever getting the song off the brain.
"Replacement strategies rarely work, because as we search our memories for a replacement tune, we're likely to come up with another earworm," he admitted.
"Some people swear by completion strategies - if you listen through a piece in its entirety, some times that will make it go away."
Story from BBC NEWS:
http://news.bbc.co.uk/go/pr/fr/-/2/hi/science/nature/3221499.stm
Published: 2003/10/29 14:50:11 GMT
� BBC MMIII
trjwv
Mar 11, 09:03 AM
I was wondering what works great for calibrating an iMac? I have used the i1 display 2 from x-rite and was wondering who has had good sucess with it. to me it seems to automatically adjust everything and you do not have to do anything manually. I still thing the screen brightness is too bright. Does it not change this setting? Also is the x-rite color munki better? I am using the 27" iMac and the epson 4900 pro stylus printer. I have found an internal color calibration tool in system preferences on the iMac. Anyone ever used this?
I am trying to get to WYSIWYG when printing from my iMac to my epson 4900 printer.
thanks...
I am trying to get to WYSIWYG when printing from my iMac to my epson 4900 printer.
thanks...
Garbag3man117
Jan 18, 05:40 PM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_2_1 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8C148 Safari/6533.18.5)
I have searched but they are not the genuine icons. I need an app to have the exact icon as the iPhone.
I have searched but they are not the genuine icons. I need an app to have the exact icon as the iPhone.
LERsince1991
Jan 24, 11:21 AM
hi,
I want to print on a uni printer and need to know the print margins for an A2 semi-gloss sheet but the print technician is part time and doesn't know. I want to do borderless as much as possible and work in indesign so I obviously I want to set the guides up.
Would anyone be able to say what margins I could use up to for my presentation?
I won't be able to scale it to fit print margins as I'm printing stuff to scale.
Not sure what to do. -help?
Printer -
Epson Stylus Pro 4880 A2
Cheers,
Luke.
I want to print on a uni printer and need to know the print margins for an A2 semi-gloss sheet but the print technician is part time and doesn't know. I want to do borderless as much as possible and work in indesign so I obviously I want to set the guides up.
Would anyone be able to say what margins I could use up to for my presentation?
I won't be able to scale it to fit print margins as I'm printing stuff to scale.
Not sure what to do. -help?
Printer -
Epson Stylus Pro 4880 A2
Cheers,
Luke.
froggomad
Apr 24, 08:19 PM
Seeing as how the phone is several years old, and is not functioning properly, I would like to attempt to break... er I mean fix it one more time before I throw in the towel. I honestly don't care if its repairable or not. Does anybody have anything useful that I can try???
Thanks!
Edit:
The problem was the battery. I'm really surprised that nobody suggested that...
Now the antenna isn't working, but I'm pretty sure that I bent the gold pin next to the do not remove screw away from the case. However, bending it back to where it is touching the silver bezel around the case makes no difference. I also read that the headphone jack serves as part of the antenna, and that screw was missing, but I've since located and installed it with no change to the antenna strength. I did have 1 bar for about 5 seconds after initially installing the SIM card, but I have since seen nothing but "No Service".
Thanks!
Edit:
The problem was the battery. I'm really surprised that nobody suggested that...
Now the antenna isn't working, but I'm pretty sure that I bent the gold pin next to the do not remove screw away from the case. However, bending it back to where it is touching the silver bezel around the case makes no difference. I also read that the headphone jack serves as part of the antenna, and that screw was missing, but I've since located and installed it with no change to the antenna strength. I did have 1 bar for about 5 seconds after initially installing the SIM card, but I have since seen nothing but "No Service".
Quotenfrau
Apr 2, 03:12 PM
Hi
what's the best up scaling media player for Mac? I have VLC, QuickTime
and mplayer installed, but willing to get another one.
With what software can I reenecode up scaled?
Because I have a 27" screen with a resolution of 2560x1440 ;-)
what's the best up scaling media player for Mac? I have VLC, QuickTime
and mplayer installed, but willing to get another one.
With what software can I reenecode up scaled?
Because I have a 27" screen with a resolution of 2560x1440 ;-)
jasonpaige79
Jul 30, 03:30 PM
yeah it looks like there was a transparent background and that at some point it got converted from a gif/png to a jpg and so, in the process of being rastorized, it looks pixelated. i'd go back to the original image with transparent background and re-export for web.
Artful Dodger
Dec 14, 10:49 AM
Hi, I have my Apple mouse that came with my G5 iMac (bought in Aug/Sept. 05') and have no need for it. I used it about a week until my wireless mouse arrived and now I wish to sell it. It's in great shape and very white ;)
$20 B.O. shipped to the Continental US or Local pickups welcome.
I take PayPal and have feedback on MR Marketplace with others (just look my name up if you wish), also feedback on heatware.com under artfuldodger.
Send me a pm, post here or email...I prefer pm over email.
All I ask is please leave feedback as it helps each of us out :)
$20 B.O. shipped to the Continental US or Local pickups welcome.
I take PayPal and have feedback on MR Marketplace with others (just look my name up if you wish), also feedback on heatware.com under artfuldodger.
Send me a pm, post here or email...I prefer pm over email.
All I ask is please leave feedback as it helps each of us out :)
r1ch4rd
Mar 8, 04:59 PM
Waiting for this to arrive from LoveFilm...
http://calitreview.com/wp-content/uploads/2010/03/Ponyo.jpg
http://calitreview.com/wp-content/uploads/2010/03/Ponyo.jpg
Usquebaugh
Apr 14, 12:48 PM
I'd say get it refurbished or don't bother, $200 is way to much for that tech now in my opinion. I think you can find other premium routers for much less.
I think it's in the Apple refurbished store at the moment, but if not I think Best Buy sells it online for $10 cheaper refurbished ($119).
The only reason to wait would be if there were some new wireless protocol coming out, but you'd hear all about it long before it made it into Apple's product line. 5 Ghz n seems to be the standard for the foreseeable future, so no danger in it being outdated.
I think it's in the Apple refurbished store at the moment, but if not I think Best Buy sells it online for $10 cheaper refurbished ($119).
The only reason to wait would be if there were some new wireless protocol coming out, but you'd hear all about it long before it made it into Apple's product line. 5 Ghz n seems to be the standard for the foreseeable future, so no danger in it being outdated.
hovitos-way
Jan 14, 10:05 PM
Haha...This would be LEGENDARY!!! However, I seriously doubt the Jay-Z affiliation with Apple considering he was in the Bill Gates retirement spoof at CES and even on the Jay-Z website (www.rocafella.com) he has a link to a Bill Gates spoof...Surely not the behaviour of an Apple associate.
I could be wrong, but just making some observations.
I could be wrong, but just making some observations.
NikkuShouri
Jun 23, 09:18 PM
The walmart on the beach side will have 2. Yes 2. I'm here now using my phone to check the forum. I'm still the only person so someone come claim spot #2. Bring a pillow and a sleeping bag or something and a deck of cards lol. I need some company. The associate told me people keep calling but no one has came yet.
wvuwhat
Nov 9, 03:51 AM
Psn: Dubvmountaineers
axeldtf
Apr 16, 11:20 PM
I really like the camera on my iphone 4. The quality is decent enough for me but i'm looking for an alternative to it since it kills the battery and lack the storage space. How comparable is the flip ultra hd? Is there any other camera close to the quality of the iphone 4?
1rottenapple
Mar 21, 10:00 PM
Works on all gsm phone... unlocked. The screen shots are from my current iphone to demonstrate the capabilities and possibilities of this... This is NEW 100%, not used. I HAD to open the package in order to unlock it since that is the only way to do so.
If you are wondering what the booey1979 it is a screenname at my350.com forums and it is also my ebay ID. Search for it!
Looking for 630 obo. Email me at (remove space between all the letters): j e z r e e l s @ g m a i l . c o m
Also notice the upper left corner... part of my email :) through the "MakeItMine" app that customizes the carrier name to any name you choose. Dare me to change it and I'll post a pic with a word of your choosing.
NOTICE: THE PICS ARE THE 16GB FOR SALE IN THE FIRST PART OF THIS POST. THEY ARE NOT THE PICS FOR THE IPHONES CONCERNING EDIT 1 AND EDIT 2.
EDIT: I have an auction for a NEW 8gb iphone unlocked as well on ebay. For the australian guy, FYI
Link: http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=290214768987&_trksid=p3907.m32&_trkparms=tab%3DSelling
EDIT 2: I will have a used 8gb iphone on sale in the next week. It is used, I've had it since Aug 07. It is unlocked. Has the 1.1.3 firmware but I will learn to unlock and upgrade it to 1.1.4. I'm hoping to sell for 300 plus shipping for the international people. Pics available upon request. Just email me in the above address.
If you are wondering what the booey1979 it is a screenname at my350.com forums and it is also my ebay ID. Search for it!
Looking for 630 obo. Email me at (remove space between all the letters): j e z r e e l s @ g m a i l . c o m
Also notice the upper left corner... part of my email :) through the "MakeItMine" app that customizes the carrier name to any name you choose. Dare me to change it and I'll post a pic with a word of your choosing.
NOTICE: THE PICS ARE THE 16GB FOR SALE IN THE FIRST PART OF THIS POST. THEY ARE NOT THE PICS FOR THE IPHONES CONCERNING EDIT 1 AND EDIT 2.
EDIT: I have an auction for a NEW 8gb iphone unlocked as well on ebay. For the australian guy, FYI
Link: http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=290214768987&_trksid=p3907.m32&_trkparms=tab%3DSelling
EDIT 2: I will have a used 8gb iphone on sale in the next week. It is used, I've had it since Aug 07. It is unlocked. Has the 1.1.3 firmware but I will learn to unlock and upgrade it to 1.1.4. I'm hoping to sell for 300 plus shipping for the international people. Pics available upon request. Just email me in the above address.
Doctor Q
Apr 28, 02:50 PM
It seems like your web browser can't submit the forms those sites use, but just to be sure you could do these two experiments:
1. If you submit a comment using someone else's computer, does it show up?
2. If you submit a comment on your G5 and it doesn't show up for you, does it show up when you look at the site from someone else's computer?
1. If you submit a comment using someone else's computer, does it show up?
2. If you submit a comment on your G5 and it doesn't show up for you, does it show up when you look at the site from someone else's computer?
DIMEZ
Dec 16, 05:51 PM
this is not
any of the below
-hypebeast
-iss
-niketalk
-superfuture
I'm pretty aware of that.... I did type macrumors.com
any of the below
-hypebeast
-iss
-niketalk
-superfuture
I'm pretty aware of that.... I did type macrumors.com
Mr. MacBook
Mar 17, 09:25 PM
^
Looking for a game with good online play and reasonable single player.
I dont really care about graphics, because i can run Bf1942 on high settings(yes, the requirements for it suck that bad that gma950 can run it) and im not a gamer.
Looking for a game with good online play and reasonable single player.
I dont really care about graphics, because i can run Bf1942 on high settings(yes, the requirements for it suck that bad that gma950 can run it) and im not a gamer.
icetraxxg5
Dec 20, 08:51 PM
Well I was bored today so I decided to find a way to pull apart my no longer used Apple Pro Mouse; i cant leave things alone so I HAD to modify it. I installed a very high intensity Blue LED and a Blue Apple logo. What do you guys think? if there is demand, I took pictures when taking apart the mouse (without wrecking it) and would be happy to make tutorial on how to do this. :D
puckhead193
Feb 26, 09:26 PM
lucky my LC doesn't power on anymore :(
sweex
Jun 16, 11:07 AM
Yep looks like windows to me ;-)
I think it's a bad start when you have to try to steal developers from the competition like this.
I think it's a bad start when you have to try to steal developers from the competition like this.
Hellhammer
May 4, 07:10 AM
Sure the i7 would be faster but the i5 is fine, it will just complete the tasks slightly slower. No way the i7 is worth 700$ though.
cluthz
May 1, 02:41 PM
It's very likely the PSU is dead, it could be the
Here is a guide to replace it:
http://www.ifixit.com/Guide/Repair/Installing-iMac-Intel-20-Inch-EMC-2105-and-2118-Power-Supply/1098/1
(White 2006 iMac 20-inch, look around the site for other models if this isn't yours)
Getting a new one from apple will most likely cost you around $500, but it should be able to get one for about $100 used, but with some risks.
Did a quick google and here is a new one for $118:
http://www.galaxyhp.com/b17in-and-20in-iMac-Intel-2006-White-Casebbr185W-Apple-Power-Supply-New_p_366.html
I don't know anything about the shop that sels it tho.
Here is a guide to replace it:
http://www.ifixit.com/Guide/Repair/Installing-iMac-Intel-20-Inch-EMC-2105-and-2118-Power-Supply/1098/1
(White 2006 iMac 20-inch, look around the site for other models if this isn't yours)
Getting a new one from apple will most likely cost you around $500, but it should be able to get one for about $100 used, but with some risks.
Did a quick google and here is a new one for $118:
http://www.galaxyhp.com/b17in-and-20in-iMac-Intel-2006-White-Casebbr185W-Apple-Power-Supply-New_p_366.html
I don't know anything about the shop that sels it tho.
avigalante
Jun 25, 03:41 PM
didn't notice it's brand new but brand new for 220 on craigslist.
The term "brand new" has a very broad meaning.
I have been following iPod touches and they seem to be going for near retail (that's if they're still sealed and brand new in box).
The term "brand new" has a very broad meaning.
I have been following iPod touches and they seem to be going for near retail (that's if they're still sealed and brand new in box).